The Social Media Room
The Social Media Room
Welcome to The Social Media Room!
You will go bananas over this room (it’s one of my favorites). Below, you’ll find resources to help you create your social media marketing content that corresponds with the monthly calendar inside The Observatory.
Graphic & Carousel Templates
Story Prompts & Templates
Reel Prompts & Scripts
Done-For You Captions
Once you get started, I’d love to see your progress, or even be your second set of eyes before you post anything! I’ll be in The Family Room when you’re ready.
Prioritize Discipline Over Chaos.
Press play to learn how (and why) to use Meta Business Suite to schedule your graphics, reels, carousels, and stories in advance.
GRAPHICS
01/19/26
01/30/26
01/15/26
01/05/26
Use the graphics above as is, or customize to your brand and niche. Remember to use your own photos when at all possible. Your clients want to see YOU and your space!
CAPTIONS
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As I look back on 2025 and reminisce, I’m also looking forward into 2026 with excitement. 🥹
Thank you to my clients, my family, and friends for supporting me through this challenging, yet incredibly rewarding journey.
I want you to know how important and valued you are. 🩷 I’d love nothing more than to invite you to spend 2026 with me, whether you’re new to [INSERT BUSINESS NAME] or a returning friend.
💬 Comment: PRIORITY below to put yourself first in 2026 so you can show up as your best self for those who need you most.
xo, [INSERT YOUR FIRST NAME]
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#CityState #CityFacial #CityMoms -
More of this energy in 2026 ✨
Consistency, little rituals, taking care of things before they turn into “ugh I waited too long.”
If you’re someone who wants to feel put together without doing the most, let’s do it together!
xo, [YOUR FIRST NAME]
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#CityState #CityMoms #CityEsthetician -
2025 was full in the best way.
So many appointments, conversations, progress, and moments I don’t take lightly.
Thank you to every client who chose me this year.
If you’re ready to continue in 2026 (or start fresh), I’d love to have you.
You’re always welcome here. 🤍
xo, [YOUR FIRST NAME].
.#City #CityState #CitySpa
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What am I missing? 💫
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#CityState #CityMoms #CitySmallBusiness -
This is your reminder that you don’t have to wait until you break out, or until things feel “bad enough.”
Most people don’t forget, they just keep pushing it to later.
Whenever later becomes now, I’m here for you. 🤍
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#CityState #CityEsthetician #CityFacial -
One facial feels good because it’s immediate.
Your skin is hydrated, calm, glowy… for a bit.
A routine is different because skin works on a cycle.
Cell turnover, inflammation, congestion, pigmentation… none of that changes in one appointment.
Consistency lets me:
💫 see patterns
💫 adjust products + treatments
💫 prevent issues instead of chasing them
That’s why people who come in regularly usually need less correction over time, not more.
If you’ve ever felt like you’re “starting over” every visit, it’s probably not your skin, it’s the gap between appointments.
Just something to think about next time you’re booking! 🥰
xo, [YOUR FIRST NAME]
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#CityState #CityFacial #CityEsthetician -
This is why I care so much about seeing skin over time.
Patterns matter. Adjustments matter.
And that’s where things actually start to click!
I’m happy to answer questions if you’re unsure where to start. Just send me a DM. 🥰
xo, [YOUR FIRST NAME]
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#CityState #CityFacial #CitySmallBusiness -
This is the part everyone wants to skip… and then wonders why nothing else works.
If your skin isn’t clean, your serums aren’t absorbing.
Your actives aren’t doing their job.
And congestion just keeps stacking up.When you cleanse, you remove what doesn’t belong there so treatments and products can actually work.
That’s why I’m always annoying about cleanser first.
Not trendy products. Not the newest serum.
Just clean skin, done correctly, every day.
Boring? Maybe.
Effective? Always.xo, [YOUR FIRST NAME]
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#City #CityState #CitySmallBusiness #CitySkincare -
Welcome to [BUSINESS NAME] ✨
This is where I get to slow things down and take really good care of my clients.
If you’re new here, feel free to explore the services and see what feels like the right fit
And if you’ve been thinking about booking, this is your sign to take a look!
Happy you’re here. 🤍
xo, [YOUR FIRST NAME]
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#CityState #CitySpa #CityLashes -
It’s National Self-Care Day and no, this isn’t about bubble baths and pretending your calendar isn’t insane.
Self-care can look like:
🩵 doing the thing you keep saying you’ll do “next month”🩵 booking before you’re stressed, breaking out, or burned out
🩵 choosing maintenance over waiting until it feels urgent
If you’ve been thinking, “I should probably book soon…”
That’s literally your sign.My space is here when you’re ready!
And future-you will be very glad you didn’t keep putting it off.
xo, [YOUR FIRST NAME]
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#CityState #CityEsthetician #CitySmallBusiness -
I know we’re one month into the new year, but I can’t stop thinking about how incredible 2025 was!
It makes me that much more excited for this year, and we’re already off to a pretty great start. 💫
xo, [YOUR FIRST NAME]
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#CityState #City #CityEsthetician -
Valentine’s Day has always felt like a reminder to slow down and take car of yourself.
I’m working on a few thoughtful options that I’m really excited about, and I can’t wait to share them with you soon!
They’ll be limited and designed to make this season feel a little easier, a little sweeter, and very well cared for.
(Whether that’s for someone you love or for yourself. 🤍)
If you want first access when details drop, you’ll want to stay close.
💬 Comment LOVE below and I’ll make sure you’re on my list.
xo,
[INSERT YOUR FIRST NAME].
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#CityState #CityValentines #CityFacial -
What you’re actually investing in:
📚 A professional who studies skin, not trends
🧖♀️ Customized treatment decisions made in real time
🤲 Hands trained to read what your skin needs today
🛍️ Products chosen for results, not hype
🗓️ A long-term plan for healthier skin, not just a one-time glow
🫶🏻 Care, intention, and expertise you can’t replicate at home
… And that matters 🤍
Comment: “FACIAL” to see what appointments I have available!xo, [INSERT YOUR FIRST NAME]
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#CityState #CityFacial #CitySmallBusiness
When your calendar in The Observatory calls for Stories, always follow these 3.
This sequence keeps you visible, bookable, and memorable! You can post on-demand those days, or use photos from your camera roll to batch create and schedule them in MetaBusiness Suite.
STORIES
STORY 1: Open The Door
Say hello and let clients into your day!
Face-to-camera hello or quick text slide
Your space, your coffee, or getting ready for the day
What you’re up to or what you have on your agenda
Why: Remind people you exist and feel approachable.
STORY 2: Promote
Share what you want clients to book or know about.
Open appointments or waitlist spots
A service you’re focusing on
A product restock or special
Why: Stories are where clients expect reminders.
STORY 3: Be Relatable
Share something personal or light!
A random thought, moment, or opinion
What you’re reading, watching, or loving right now
A behind-the-scenes moment that let’s them into your personal life
Why: this is what makes people feel connected to you, not just your services.
CAROUSELS
01/09/26
01/13/26
01/28/26
01/24/26
REEL PROMPTS
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Use this template to drop in short clips from 2025 and recap just how good this year really was.
Don’t forget to pair it with the done-for-you caption!
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Choose one short 5–7 second video from your camera roll.
Add a quick thank you to your 2025 clients and invite them (and anyone new) to continue with you in 2026.
See the example reel here.
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This is a face-to-camera talking script. (You can do this!! 🤍 Click here for help setting everything up.)
Most people think facials are just self-care… but there’s more happening. And I wish all my clients knew this!
You’re not just paying for a facial.
You’re paying for experience, intention, and someone who understands your skin over time, not just one appointment.
That’s how real skin progress happens.
If you have questions about your skin, send me a message and we can chat!
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Set your phone up and record yourself setting up your treatment room for a client. Trim it to 5–7 seconds, add music, and call it done.
See an example reel here.
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Film a short clip in your space and add on-screen text with your own “2025 Wrapped” stats: fun, meaningful, or personal moments from the year.