The Social Media Room
The Social Media Room
Welcome to The Social Media Room!
You will go bananas over this room (it’s one of my favorites). Below, you’ll find resources to help you create your social media marketing content that corresponds with the monthly calendar inside The Observatory.
Graphic & Carousel Templates
Reel Prompts & Scripts
Done-For You Captions
Once you get started, I’d love to see your progress, or even be your second set of eyes before you post anything! I’ll be in The Family Room when you’re ready.
Prioritize Discipline Over Chaos.
Press play to learn how (and why) to use Meta Business Suite to schedule your graphics, reels, carousels, and stories in advance.
GRAPHICS
02/19/26
01/23/26
02/14/26
02/04/26
Use the graphics above as is, or customize to your brand and niche. Remember to use your own photos when at all possible. Your clients want to see YOU and your space!
CAPTIONS
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A few January highlights 💫 in the treatment room and outside of it.
If you’re local, I’m currently booking for February! One of the most popular service is [insert name].
Send me a message or comment [xyz] and we will get you on your way to a more confident you.
xo, [YOUR FIRST NAME]
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#CityState #CityMoms #CityEsthetician -
Quick heads up for my locals in [CITY]… I’ll be sharing a Valentine’s Day special on 02.12.25 🤍
Spoiler alert: the first 5 get something extra special 😉 so yes, you should turn on your post notifications @yourhandlehere
xo, [INSERT YOUR FIRST NAME]
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#CityState #CityFacial #CityMoms -
You’ve been consistent.
You’ve tried the products.
You’ve done all the ‘right’ things.If it still isn’t working…
that’s usually where I come in, babe.You’re always welcome here. 🤍
xo, [YOUR FIRST NAME].
.#City #CityState #CitySpa
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Putting together a little Me-Day gift guide for Valentine’s Day 🤍
These are a few things I recommend to clients all the time, so I wanted to share them here too.
#1 [INSERT NAME]#2 [INSERT NAME]
#3 [INSERT NAME]
Which sounds best to you? 🥰.
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#CityState #CityMoms #CitySmallBusiness -
Flowers are cute, facials are better 🤍
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#CityState #CityEsthetician #CityFacial -
A little Valentine’s Day love for my besties 💕
[PROMO NAME OR DESCRIPTION]
Available [DATES]
Perfect for [RESULT / FEELING]Grab it before it expires by commenting [insert word]. Spots are limited!
And of course, I’m here if you have questions. 🥰
xo, [YOUR FIRST NAME]
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#CityState #CityFacial #CityEsthetician -
Random Acts of Kindness Day felt like a good reminder that what we do (in business and in life) doesn’t always have to be big to matter.
Today I’m doing a few small things around town just because.
No camera in anyone’s face. No expectation attached.
Just a way to give back to the same community that supports me and my business.
I really believe how someone shows up outside the treatment room matters just as much as what they do inside it.
If you’re reading this, consider it a gentle nudge to do something kind today too… for a stranger, a friend, or even yourself 🤍
xo, [YOUR FIRST NAME]
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#CityState #CityFacial #CitySmallBusiness -
It’s National Lash Day! And while I don’t personally offer lashes, I do believe in shouting out the people in our city who do incredible work.
If you’re looking for lashes in [CITY], I always recommend @[LASH ARTIST HANDLE].
Talented, professional, and someone I genuinely trust with my clients.
We’re lucky to have so many great small businesses here and today feels like a good day to support one ✨
xo, [YOUR FIRST NAME]
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#City #CityState #CitySmallBusiness #CitySkincare -
A lot of the moms I work with aren’t doing anything wrong.
They’re consistent, they care, and they’ve invested time and money.
What’s missing isn’t effort, but direction.
Random products, half-finished routines, and advice that doesn’t account for real life will only take you so far.
At some point, progress comes from simplifying and letting someone else take the lead.
That’s the shift my clients make.
And it’s why things finally start working.If you want to see what that actually looks like, comment SKIN and I’ll walk you through what my clients are doing (and sticking with).
xo, [YOUR FIRST NAME]
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#CityState #CitySpa #CityLashes -
This is my favorite part of what I do 🥹
Getting to be a small part of someone feeling more like herself again.
If you’re local and it’s been on your mind, I’m here.
xo, [YOUR FIRST NAME]
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#CityState #CityEsthetician #CitySmallBusiness -
Trends aren’t bad, but they’re often misunderstood.
Most of the clients I see who feel “stuck” with their skin weren’t careless, they were following advice that looked good online but wasn’t right for their skin, lifestyle, or consistency level.
Skincare isn’t one-size-fits-all, and it’s definitely not something that changes every 30 days because TikTok says so.
Real progress usually comes from doing fewer things, more intentionally, for longer than feels exciting.
That’s the lens I work from with my clients.
Not what’s trending, what actually holds up over time.💫
Ready to make real change? Send me a message or visit my profile to book your consultation.
xo, [YOUR FIRST NAME]
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#CityState #City #CityEsthetician -
We’ve really changed how we cope 😂 And honestly… no regrets.
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#CityState #City #CityFacial
When your calendar in The Observatory calls for Stories, always follow these 3.
This sequence keeps you visible, bookable, and memorable! You can post on-demand those days, or use photos from your camera roll to batch create and schedule them in MetaBusiness Suite.
STORIES
STORY 1: Open The Door
Say hello and let clients into your day!
Face-to-camera hello or quick text slide
Your space, your coffee, or getting ready for the day
What you’re up to or what you have on your agenda
Why: Remind people you exist and feel approachable.
STORY 2: Promote
Share what you want clients to book or know about.
Open appointments or waitlist spots
A service you’re focusing on
A product restock or special
Why: Stories are where clients expect reminders.
STORY 3: Be Relatable
Share something personal or light!
A random thought, moment, or opinion
What you’re reading, watching, or loving right now
A behind-the-scenes moment that let’s them into your personal life
Why: this is what makes people feel connected to you, not just your services.
CAROUSELS
02/03/26
02/11/26
02/28/26
02/17/26
REEL PROMPTS
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Use any video clip(s) and call out something your audience has been doing (a common one with your clients) but still are not seeing results.
Then, add text on the screen that says something like, “Now it’s my turn, babe.”
View the example HERE.
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Use this template to add photos or video clips of your services and products with text on the screen that says something like, “Maturing is realizing Valentine’s Day is for you and your besties.”
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This is a face-to-camera talking script. (You can do this!! 🤍 Click here for help setting everything up.)
This is for the busy mom in [CITY]
who wants [DESIRED RESULT],
but doesn’t have time to guess, overbuy, or start over again.
Comment SKIN and I’ll show you exactly what my clients are doing… and loving. -
Use any video clip (you, your treatment room, performing a service, etc.) and add text that lists things your clients may be doing (from TikTok or other) that they think is working but actually isn’t.
See an example reel here.