The Marketing Lab
The Marketing Lab
Welcome to The Marketing Lab!
This room is meant to be fun and impactful. We tend to hyper-focus on social media, when in reality some of the most effective marketing happens outside of it.
Each month inside The Marketing Lab, you’ll implement one simple, non-social strategy that actually moves your business forward. Stick with it, and you’ll be amazed how much progress you’ve made in just a few months.
Optimize Your Google Business Listing
If you’re a solo esthetician, your Google presence matters more than you think.
When someone searches “facial near me” or “lash artist in [your city],” Google doesn’t pull from Instagram, it pulls from Google Business listings. This is how clients who are already looking for what you offer actually find you.
The best part? This is free, local, and works for you quietly in the background once it’s set up!
WHY THIS MATTERS FOR SOLO ESTHETICIANS
You show up in local searches and Google Maps
Clients can call, book, or message you directly
Reviews build trust before they ever land on your website
You don’t need to post daily to benefit from it
This is one of the most effective non-social marketing tools you can have.
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Claim or check your Google Business Profile
Search your business name on Google here.
If your profile exists, make sure you’ve claimed it.
If it doesn’t, create one!
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Fully fill it out (this is where most people stop too soon)
Add your services
Upload real photos of your space or work
Confirm your hours
Write a short, clear business description
Add attributes if applicable (like women-owned)
Done is better than perfect here.
This is how clients find you on Google.
I’m hosting a live webinar at the end of January where I’ll walk you through how to optimize your online presence to populate to the top of local Google searches (especially as a solo esthetician).