MEET THE FOUNDER
Hi, I'm Shaylee.
Founder of Glow Sis Social, marketing educator for estheticians, and the girl who started this company with a newborn on her hip, a full-time job, and an early morning newspaper route just to make it work.
How Glow Sis Social Started
In 2019, I was working a full-time job, running early morning newspaper routes, and figuring out how to be a new mom all at the same time. Somewhere in between all of that, I started doing the thing I'd always been good at and loved doing: helping people with their marketing.
I began offering 1:1 social media management, website development, and design work for estheticians. I loved the industry, I loved the people in it, and the work took off in ways I genuinely didn't expect.
But I kept noticing a recurring theme.
So many of the estheticians I was meeting were incredibly talented but had no idea how to market themselves, and it wasn't their fault.
They were trying to figure it out completely on their own with zero formal training because esthetics school simply doesn't teach it. They didn't need someone to do their marketing for them forever, but needed someone to actually teach them how.
So I took everything I had, my bachelor's degree in business and marketing, years of hands-on experience, and the deep understanding of the esthetics industry I'd built working alongside these professionals, and I created marketing education built specifically for estheticians. Designed so they could do it themselves, on their budget, on their schedule, with someone in their corner the entire time.
And that's how Glow Sis Social came to be.
The Wall That Started Everything
When I first started Glow Sis Social, every time an esthetician invested in herself through one of my programs, I would choose an affirmation card, write her name on it, and place it on my wall.
Before long, the wall was full. 💕
It became my daily reminder that the work I was creating wasn't for a faceless audience, it was for each of them by name. And to this day, the resources, the lessons, the rooms inside The House are all built with those names in mind.
I still care about every single esthetician who has made my dream possible. I've kept relationships with estheticians who found Glow Sis Social when we had a couple hundred Instagram followers, and some of them are still here. Some of them have become friends.
That wall is the reason this brand feels the way it does, because it was never really about building a “little” business. It was about building something bigger than myself.
WHERE WE'VE BEEN
From a Couple Hundred Followers to a Global Community
What started as 1:1 client work has grown into something I genuinely never could have planned, and I still pinch myself over it.
Today, Glow Sis Social's marketing curriculum and resources have helped thousands of estheticians in over 45 countries, and we've grown to a combined audience of nearly 40,000 across platforms. For a brand that started out of my living room late at night with a newborn, that still blows my mind.
Along the way, our curriculum was featured in Hydrafacial's global Connect Program, I became a contributing author in Dermascope Magazine, and we were nominated as one of four finalists for Best Business Resource: Consulting Service in Dermascope's 2024 Aestheticians' Choice Awards, right alongside legacy names in the industry that I have so much respect for. Our curriculum has also been taught in esthetics schools across the country, and I've had the honor of guest lecturing at schools like Paul Mitchell San Antonio.
Oh, and before Glow Sis Social, I also led the marketing for a company that landed two sharks on Shark Tank, which was a pretty wild chapter.
I share all of this not to impress you, but so you know that the education inside Glow Sis Social isn't surface-level content repackaged from Instagram. It's built on real experience, real credentials, and a real track record of helping estheticians grow their businesses in meaningful ways.
As Seen In
I'm a small-town Wyoming girl with a law enforcement husband and two kids who are my entire world. When I'm not inside The House building out next month's content, you can probably find me outside somewhere, whether that's hiking with my family, road tripping to a place we've never been, or just sitting outside with a book and a coffee while the kids play.
I have a deep love for nature, travel, and slowing down enough to actually enjoy the life we're building. And I think that's why this brand feels the way it does, because I genuinely believe you can create a life and a legacy you're proud of without sacrificing the things that matter most. I've done it while being a mom, a wife, and a person who protects her peace pretty fiercely, and I want the same for every esthetician I work with.
That's why everything we teach at Glow Sis Social is rooted in sustainability, not hustle. In simplicity, not overwhelm. In building something that lasts, not something that burns you out.
Outside of Glow Sis Social
Why I Keep Doing This
I have hundreds of reviews and testimonials from estheticians who are booking more clients, growing their product sales, raising their prices, and finally feeling confident in their marketing, not because they became content creators, but because they found a system that actually works and fits into the life they already have.
Every time I read one of those messages, I think about the wall. I think about the names, the faces, and the estheticians who trusted me before anyone else did.
This brand exists to make sure no esthetician ever has to figure out marketing alone. That's the promise, that's why I'm here, and that's why every educational resource we develop will always be built with you in mind.
READY TO GET STARTED?
Choose The Door That Feels Right
Now that you know my story, here's where you can start yours.
THE MEMBERSHIP
The Esthetician
Marketing House
A monthly home for estheticians who are done piecing marketing together from free advice on Instagram. Six rooms remodeled every month with a content calendar, captions, graphics, reel prompts, and marketing strategy that goes far beyond social media.
$37/month. Cancel anytime.
THE EMAIL TEMPLATES
The Glow Sis
Email Club
The clients who loved their results are quietly rebooking with whoever shows up in their inbox first. Two done-for-you email templates every month, written specifically for aesthetics pros. Copy, paste, fill in the blanks, send.
$13/month. Cancel anytime.
THE FREE EDUCATION
Glow Sis Social
On YouTube
Real marketing lessons for estheticians, the kind that go deep, not the 30-second tip kind. No pitch, no fake urgency, just honest education you can watch between clients, on your lunch break, or after your last appointment.
Free, always.