MEET THE FOUNDER
Hi, I'm Shaylee.
Founder of Glow Sis Social. Marketing educator for estheticians. Small-town Wyoming girl who started this brand with a newborn, a full-time job, and an early morning newspaper route.
In 2019, I was working a full-time job, running early morning newspaper routes, and figuring out how to be a new mom all at the same time. Somewhere in between all of that, I started doing what I knew how to do best: marketing.
I began offering 1:1 social media management, website development, and design work for estheticians. I loved the industry. I loved the people in it. And the work took off in ways I didn't expect.
But I kept noticing a recurring theme.
The vast majority of estheticians couldn't afford 1:1 marketing support. They were talented, passionate, incredible at their craft, but they were trying to figure out marketing completely on their own with zero formal training. They didn't need someone to do it for them forever. They needed someone to teach them how.
So I took everything I had, my bachelor's degree in business and marketing, years of hands-on experience, and the deep understanding of the esthetics industry I'd built working alongside these professionals, and I created something new.
Marketing education built specifically for estheticians. Affordable. Actionable. Designed so they could do it themselves, on their budget, on their schedule, with someone in their corner the entire time.
That's how Glow Sis Social became what it is today.
How Glow Sis Social Started
The Wall That Started Everything
When I first started Glow Sis Social, every time an esthetician invested in herself through one of my programs, I would choose an affirmation card, write her name on it, and place it on my wall.
Before long, the wall was full.
It became my daily reminder that the work I was creating wasn't for a faceless audience. It was for her. For each of them. Every resource, every lesson, every room inside The House is built with those names in mind.
I still care about every single one. I've kept relationships with estheticians who found Glow Sis Social when we had a couple hundred Instagram followers. Some of them are still here. Some of them have become friends.
That wall is the reason this brand feels the way it does. Because it was never about building a business. It was about building something for them.
WHERE WE'VE BEEN
From a Couple Hundred Followers to a Global Community
What started as 1:1 client work has grown into something I never could have planned.
Today, Glow Sis Social's marketing curriculum and resources have helped thousands of estheticians in over 45 countries. We've grown to a combined audience of nearly 40,000 across platforms.
Our curriculum was featured in Hydrafacial's global Connect program. We've been a contributing author in Dermascope Magazine. We were one of four nominees for Best Business Resource: Consulting Service in Dermascope's 2024 Aestheticians' Choice Awards, alongside legacy names in the industry. Our curriculum has been taught in esthetics schools across the country, including guest lectures at schools like Paul Mitchell San Antonio.
Before Glow Sis Social, I also led the marketing for a company that landed two sharks on Shark Tank.
I share this not to impress you, but so you know: the education inside Glow Sis Social is built on real experience, real credentials, and a real track record of helping estheticians grow.
As Seen In
Outside of Glow Sis Social
I'm a small-town Wyoming girl with a law enforcement husband and two kids who are my entire world.
I built this business because I believe deeply that you can create a life and a legacy you're proud of without sacrificing the things that matter most. I've done it while being a mom, a wife, and a person who values her peace. I want the same for every esthetician I work with.
That's why everything we teach at Glow Sis Social is rooted in sustainability, not hustle. In simplicity, not overwhelm. In building something that lasts, not something that burns you out.
Why I Keep Doing This
I have hundreds of reviews and testimonials from estheticians who are booking more clients, growing their product sales, raising their prices, and finally feeling confident in their marketing. Not because they became content creators. Because they found a system that actually works.
Every time I read one of those messages, I think about the wall. The names. The faces. The estheticians who trusted me before anyone else did.
This brand exists to make sure no esthetician ever has to figure out marketing alone. That's the promise. That's why I'm here. And that's why The House will always be built with you in mind.
READY TO GET STARTED?
Choose The Door That Feels Right
Now that you know my story, here's where you can go next.
THE MEMBERSHIP
The Esthetician
Marketing House
A monthly home for estheticians who are done piecing marketing together from free advice on Instagram. Six rooms remodeled every month with a content calendar, captions, graphics, reel prompts, and marketing strategy that goes far beyond social media.
$37/month. Cancel anytime.
THE EMAIL TEMPLATES
The Glow Sis
Email Club
The clients who loved their results are quietly rebooking with whoever shows up in their inbox first. Two done-for-you email templates every month, written specifically for aesthetics pros. Copy, paste, fill in the blanks, send.
$13/month. Cancel anytime.
THE FREE EDUCATION
Glow Sis Social
On YouTube
Real marketing lessons for estheticians. The kind that go deep, not the 30-second tip kind. No pitch, no fake urgency. Honest education you can watch between clients, on lunch break, or after your last appointment.
Free, always.